What is Media?

Vehicles by which massages are visualized to large group of prospects and their big aim are closing gap between the producer and the consumer.

Types of Media:

Broadcast
Radio
Television
Internet
Print Media

(a) Publication Media
· Newspapers and
· Magazines

(b) Direct Advertisement:
· Direct mail advertisement sent directly to readers of individually by mail, always prepaid to get response.
· Specialties.

Out of home media

Outdoor advertisements like-Balloons, hoarding, wall posters etc,.
Non – standardized sings: company logo, lit-up signal advertisements etc,.
Transit advertisements: Bus panels, inside trains etc,.

Other Media

Advertising as film.
Directly advertising. (Telephone)