Graphic Design

The graphic design of the screen is crucial to an effective IMM (Interactive Multimedia). Graphic design of screen design provides the visual communication necessary to transmit a message in an attractive way. It is easy in particular to believe that the written word is the only important factor in communicating the message to the user. This is because we have learnt over many years to abstract information from the printed word. Users also have a range different using styles and one of the advantages of IMM is that it can potentially accommodate these different styles. Therefore, the IMM must have an effective screen design to communicate to all types of users. Some users will some more from a picture or animation than they will from a description. For all these reasons, effective screen design is crucial. This section discusses the basic fundamentals of screen design. So, that a developer can appreciate the issues involved. Special skills and talents are required to be able to produce good screen designs and hence specialist assistance will be required in this area. Designing for the computer screen differs from printed design in that light is transmitted, whereas with printed matter light is absorbed by pigments in the ink and by the paper. The screen resolution of 72 dots per inch (dpi) is much less than the achievable in print. These factors introduce a new set of criteria of which to be aware when planning visual displays for use screen design