It is something off beat trying to be different from what is known clever use of positive or negative point in a creative manner. Necessaries for an advertisement to have recalled value, strike and register. But it should be remembered that the main aim of advertisement is to sell the product. So the purpose of the advertisement comes first and creativity is secondary.
Creativity is the bringing into being something, which did not exist before, either as a product, a process or a thought.
You would be demonstrating creativity if you:
Invent something which has never existed before.
Invent something which exists elsewhere but you are not aware of.
Invent a new process for doing something.
Reapply an existing process or product into a new of different market.
Develop a new way of looking at something (bringing a new idea into existence).
Change the way someone else looks at something.
Creativity is highly acknowledged and valued.
Creativity is not an aim/end in itself. It is not valued for its own sake
From Clients point of view – good advertising is that, which sells.
Selling and creativity are far from being mutually exclusive, interdependent.
Creativity is the bringing into being something, which did not exist before, either as a product, a process or a thought.
You would be demonstrating creativity if you:
Invent something which has never existed before.
Invent something which exists elsewhere but you are not aware of.
Invent a new process for doing something.
Reapply an existing process or product into a new of different market.
Develop a new way of looking at something (bringing a new idea into existence).
Change the way someone else looks at something.
Creativity is highly acknowledged and valued.
Creativity is not an aim/end in itself. It is not valued for its own sake
From Clients point of view – good advertising is that, which sells.
Selling and creativity are far from being mutually exclusive, interdependent.
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